Modern Advertisements

     Media, which is the way in which advertisements are transported to the consumers was evolving ever since it was born, weather it is in print, radio, television, then internet the ways in which companies advertise themselves or their products has to evolve too so as to match the modern era and not fall behind!

     In the past, the media outlets were limited and so was the ways in which advertisements can reach the people, but now with the emergence of internet and the ease with which people can access all the types of media advertising now things are different than the way they were past, the process, the costs, the quality of advertising is definitely taking a new shape than the way it was in the  past.

     Right now, revolutions have been planned through the internet, a single event on facebook gathered millions of protesters to uprise against the ex-regime in Egypt last January, this is how effective and viral the internet can be if used as a way  for advertising be it advertising for a product a protest or just as an informative campaign. Also, the demographies that use different types of media outlets are changing rapidly... teenagers now use computers/laptops more than televisions for example so if your advertisement is going to target teenagers, it will be smarter and more efficient to invest into ads that appear on  the internet rather than appear on television channels.

     Finally, normal advertisement is not the only way in which a company can advertise its product... there are many other smart ways to reach the crowds that can even cost less than television ads! YouTube is one of these ways, AT&T & T-Mobile, two very famous telecommunication companies are a leading example of  taking full advantage of the flexibility of the internet...

     This article discusses a very successful campaign by AT&T that was very successful and was later picked on by the internet and made viral. (Here is link to all the images of this campaign)

One of the images by AT&T 2009 "hands" campaign.

     The following video of a flash mob organized and funded by T-Mobile proved to be very entertaining to everyone that witnessed it and was then passed on all over the internet to reach millions of people all over the world!

     Also, this is another smart 2011 ad made by AT&T that takes the idea of the flash mob that was mad by T-Mobile to advertise its new 4G network coverage!