Is Product Placement(Advertisement) In Movies A Bad Thing?

     Last summer my friend made me watch a movie called Cellular when I went over to his place and I was extremely pleased by it. The movie starts off with a nice kick and keeps going! It was well written, with an excellent cast and very good plot twists that were surprisingly convincing unlike most of the other thrillers that fills you with disbelief.
     However! This movie was filled by products advertising throughout, in fact the products in this movie were an integral part of the story and were advertised in a very clever manner. I don't want to spoil the movie for people who plan to watch it(I advice to do so) but Porsche, when they were just releasing a new car model. Nokia when the old 6600 was just coming out and was like the iPhone now and Cellular, an electronics store(which is also the name of the movie!) are all placed and illustrated throughout the movie.
     I know that most people do not necessarily like or agree with product placements in movies, but if this placement is done in a clever manner, do not manipulate the watcher and try to make them believe false claims and at the same time do not have moral or ethical issues, then why not have product placement in movies?
     But then again you will always have that poorly and all-out-on-your-face product placement that might maddens you like the one we see in the series "Chuck"(I actually like this show)... here is an article  about why product placement is helpful to some shows and at the same time why people might dislike them.

Photographer: Okay, a little bit to the left... no, right. Simon! I am not talking to you I am talking about the Coca-Cola cup!

     We all know the products did not magically or by mistake end up and was emphasized this much in the movie, I believe that everyone who watched the movie would have this much common sense to realize that this is a built in advertisement, and if these advertisements come off as too cheesy and unrealistic then I think that this would hurt the product image with the public rather than help it.


     Here is the trailer for the movie... notice how they sell the nokia 6600 with all its "new" options!